Here’s a familiar story. A brand owner had an amazing new packaging design that he wanted to try out. The problem? He wasn’t sure how consumers would react to it. He put in an order with his usual overseas supplier but as is usually the case, ordering a small batch to test the waters wouldn’t…
As consumers, we don’t just grab the first product we see on the shelf as we enter a store. We look at what’s on the shelf and read the labels. Whether it be choosing pet food or tomato ketchup, we check the label. Why do we do this? What makes a simple label so important?…
Effective packaging design depicts the understanding of your target consumers, taking into account the rational decision making process when consumers purchase a given product. While still appealing to emotion, culture and preferences. You would agree that this is quite a tall order for designers, brand owners and product marketers to take into account when designing…
When we frequent a shop or retail store the first thing we see is the product on the shelf and its packaging – or better yet, the label that represents the brand and the content. So, it is safe to say that the label/packaging can make or break the success of a product, the same…
What do your grocery cupboard, medicine cabinet and cosmetics cupboard all have in common? They all contain products with labels. They’re all around us. So, how did they become what they are today and why are they so important? Labels appeared 400 years ago and have evolved with time. A lot has changed from the…
There’s something about vintage designs that resonates through time. We always seem drawn to products with labels that seem to hark back to days gone by. Why is this? What makes vintage packaging so successful? We’ve boiled it down to two elements: history and quality. History Vintage labels have the ability to give a new…
What makes a product sell? It’s the million-dollar question for most companies; you can have the most incredible product but if it becomes a non-seller then the net result will be a loss in your bottom line and the truth of the matter is that the merchandiser will take it off the shelf. So, what…