What is Augmented Reality?
Augmented reality (AR) refers to technology that allows for digital content – videos, photos, links and games to be displayed on top of real world items when viewed through the lens of a smartphone, tablet or wearable device.
Augmented reality is hidden content, most commonly hidden behind marker images. These AR images can be included in printed packaging, as long as the marker is displayed for a suitable length of time and in a steady enough position for an application to identify and analyse it.
A smartphone’s camera identifies and interprets the marker. The software then analyses the marker and creates a virtual image overlay on the mobile phone’s screen.
What is Blippar?
Blippar is the first visual discovery browser using augmented reality and image recognition technology to transform how people connect with the world.
In short, it reveals the magic beneath the surface.
When users are curious about objects or brands, they Blipp it to instantly discover useful and entertaining content on their smartphone.