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What is Augmented Reality?

Augmented reality (AR) refers to technology that allows for digital content – videos, photos, links and games to be displayed on top of real world items when viewed through the lens of a smartphone, tablet or wearable device.

Augmented reality is hidden content, most commonly hidden behind marker images. These AR images can be included in printed packaging, as long as the marker is displayed for a suitable length of time and in a steady enough position for an application to identify and analyse it.

A smartphone’s camera identifies and interprets the marker. The software then analyses the marker and creates a virtual image overlay on the mobile phone’s screen.

What is Blippar?

Blippar is the first visual discovery browser using augmented reality and image recognition technology to transform how people connect with the world.

In short, it reveals the magic beneath the surface.

When users are curious about objects or brands, they Blipp it to instantly discover useful and entertaining content on their smartphone.

How it works…

  • Blippar harnesses image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices.
  • With the Blippar app, you can interact with consumers through your product to enhance brand communications and utility with digital experience, called “Blipps”.

Benefits of Blippar

  • Blippar deepens and inspires brand conversations and fulfills your marketing objectives
  • Blippar connects brands to people with interest in their products by deepening and inspiring conversations through Blipps.
  • Blippar takes everyday products and transforms them into content-rich, consumer-centric interactive experiences.
  • Augmented reality deepens engagement, broadening reach and increasing sales as it creates brand loyalty.

Put Blippar to the test

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