Here’s a familiar story. A brand owner had an amazing new packaging design that he wanted to try out. The problem? He wasn’t sure how consumers would react to it. He put in an order with his usual overseas supplier but as is usually the case, ordering a small batch to test the waters wouldn’t…
As consumers, we don’t just grab the first product we see on the shelf as we enter a store. We look at what’s on the shelf and read the labels. Whether it be choosing pet food or tomato ketchup, we check the label. Why do we do this? What makes a simple label so important?…
Effective packaging design depicts the understanding of your target consumers, taking into account the rational decision making process when consumers purchase a given product. While still appealing to emotion, culture and preferences. You would agree that this is quite a tall order for designers, brand owners and product marketers to take into account when designing…
When we frequent a shop or retail store the first thing we see is the product on the shelf and its packaging – or better yet, the label that represents the brand and the content. So, it is safe to say that the label/packaging can make or break the success of a product, the same…
What do your grocery cupboard, medicine cabinet and cosmetics cupboard all have in common? They all contain products with labels. They’re all around us. So, how did they become what they are today and why are they so important? Labels appeared 400 years ago and have evolved with time. A lot has changed from the…
There’s something about vintage designs that resonates through time. We always seem drawn to products with labels that seem to hark back to days gone by. Why is this? What makes vintage packaging so successful? We’ve boiled it down to two elements: history and quality. History Vintage labels have the ability to give a new…
What makes a product sell? It’s the million-dollar question for most companies; you can have the most incredible product but if it becomes a non-seller then the net result will be a loss in your bottom line and the truth of the matter is that the merchandiser will take it off the shelf. So, what…
We are living on this planet as if we have another one to go to. There is no plan B, there is only one Earth. The average person creates 525 kilograms of waste in a year. Think about how many people are part of your household, neighbourhood, city and the number you come up with…
Remember the days way back when… a long, long time ago. When you used to get letters in the post and they all started with: Dear Customer… Who are we kidding… we still get those letters! Adding to that “when” we get post- due to the lack of service delivery from our non-existent postal…
The Magic of Colour in Design Have you ever thought about your favourite colour and why you like that specific colour? What emotions it evokes, and how you feel when you dress in that colour or why you choose that colour when choosing a car for instance. There is a variety of emotions behind…
Glass vs. Plastic – Which is best for your printing needs? As with many decisions in life, most come with at least two options. Beef or chicken. Full fat or low fat. Coffee or tea. Some decisions take a little more thought and there are variables that affect the final say. So here at Ren-Flex,…
Ever wondered what goes into designing that container/packet that holds your favorite bubble bath, or potato snack? Some of the top Branding houses are of the opinion that packaging for the future must be bold, agile and visionary almost beyond the consumer imagination. Call it an experience or journey, communicating and jumping out as it…
Plastic – Bags, bowls, cups and just about every container in the supermarket is in plastic these days. Scary thought as only some of all of those containers are recyclable. And hear that…. that is the “glass” people, crying a river, for the loss of revenue. I kid you not, have a look next time…
“Dooped” – Led to believe certain tales, indoctrinated to trust in an allegory that has been carried over in my family for generations on end… Change?? When I say change I don’t mean logos, cos let’s face it Coca Cola, Ponds, and Pepsi aren’t going to be rushing to no agency to change their…
Ren-Flex started 6 years ago when Tommy du Sart (CEO of the Ren-Form Group) saw the need in the South African market for local production of flexible packaging, focusing on In-Mould Labels. Originally Ren-Flex was producing IML labels on the Vision offset press, this became increasingly more costly as brands demanded shorter runs with quicker…