What is Augmented Reality?
Augmented reality (AR) refers to technology that allows for digital information – videos, photos, links and games. To be displayed on top of real world items when viewed through the lens of a smartphone, tablet or wearable device. Augmented reality is hidden content, most commonly hidden behind marker images, that can be included in printed and film media, as long as the marker is displayed for a suitable length of time, in a steady position for an application to identify and analyze it. A mobile phone’s camera identifies and interprets a marker. The software analyses the marker and creates a virtual image overlay on the mobile phone’s screen.
What is Blippar?
Blippar is the first visual discovery browser using augmented reality and image recognition technology to transform how people connect with the world. It reveals the magic beneath the surface. When people are curious about objects or brands, they blipp them, and they instantly discover useful and entertaining content on their mobile device.
Blippar for Business
Shaping the way people connect with the world, with brands and with each other
Blippar harnesses image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices. With the Blippar app, you can interact with consumers through everyday objects to enhance brand communications and utility with digital experience, called “blipps”.
Blippar deepens and inspires brand conversations and fulfills your marketing objectives
Blippar connects brands to people with interest in their products by deepening and inspiring conversations through blipps. Blippar takes everyday products and transforms them into content-rich, consumer-centric interactive experiences. Augmented Reality Deepening engagement, broadening reach and increasing sales.